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Business cards are one form of paper marketing that will never go out of style. Though the publishing company is suffering to find new subscribers for newspapers and magazines, business cards will always be an important part of business transactions, and here’s why. Read More

Journalists pride themselves on telling great stories. Why shouldn't you? Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy "click-bait" headline. It depends on your story. Read More

Your human resource department is filled with news stories and potential headlines. Here are a few ways you can use your employees to get more publicity for your business. Read More

There are some things that you have to prepare before you take that conference call. Here are the good, the bad and the ugly. Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

One of the hardest realities to accept: trying to get your startup covered, write a PR, spend hours distributing it and zero results. If you have felt this pain, you might have made one of these mistakes Read More

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of informatio Read More

Definitely media exposure can helps entrepreneurs to easily reach at next level. But the way you approach towards media exposure approach is the far most important things. Learn 3 proven ways how entrepreneurs can get media exposure here. Read More

Traditional offline marketing strategies are still important. They give you a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Read More