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Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

There are many ways to respond when someone claims that you are a rip off. Sometimes, keeping your cool is better. Here are 5 creative ways to deal with this situation. Read More

Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

Here’s a question I hear at least weekly: As an entrepreneur, how do you deal with negative comments on your company's social media pages and blogs? Here's how to turn an Internet Troll into a human being in three messages. Read More

Get the lowdown on everything that goes into a press release so that you can write your own for your small business. Read More

If you issue fairly regular press releases, you know it can sometimes be difficult to come up with fresh and exciting news topics. Sometimes you’re simply too close to your company to see what you could write about Read More

Well, today you are in some BIG luck because I’m going to share some absolutely transformational tips for dealing with difficult customers that don’t look, feel or sound like anything you may have heard before. It’s hard to believe, but just think, your difficult customer is someone’s ideal and not Read More

What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. Read More

Starved the Doubts podcast with Jared Easley.

Maggie Patterson is an intelligently crafted communications strategist who works with entrepreneurs, big and small, to help them tell their story in an original way that gets business results. Maggie’s meaningful, genuine and highly skilled approach Read More