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Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy. Read More

Every master needs the right tools, and content writers are no exception. Here are 8 handy implements to add to your content marketing toolbox today. Read More

Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. Read More

Freelance employees and virtual assistants are a common sight nowadays on the internet, with the advent of popular job boards like Rentacoder and Quora. Alex Houg explains the pros and cons of hiring freelance vs. having regular employees, and why freelancing within online marketing has it's own se Read More

Ready to hire a PR rep? Stop what you're doing and read this first. Learn the right questions to ask and what to expect to ensure you get the best ROI. Read More

In this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” We recently featured an excerpt from her book, which offers great networking tips for entrepreneurs Read More

Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when something goes wrong and one of your clients places a negative post on-line which potentially can so Read More

Not sure what PR is exactly, or if it's a necessary investment for your small business? Get the answers to both of these questions, and more! Read More

This month, the Public Relations Consultants Association (PRCA) will present the findings of the PRCA 2014 Digital Report to an audience of PR and digital industry professionals in Leeds.

Hosted at Leeds Beckett University, the event will also include a panel debate and Q&A, chaired by Danny Wha Read More