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If you want to get your brand seen you have to learn about pitching the media. This Marketing Eggspert round-up includes posts to help you do just that including pitching yourself as an expert, pitching the media examples, how to create the perfect media pitch, the mysteries of PR, using social med Read More

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More

On a recent call-in to the US TV show Fox and Friends, Donald Trump was asked to rate his communications. Unsurprisingly he rated them highly. Far be it from me to advocate for Trump, or any other politician, but perhaps he has a point. Read More

How it happened and Why it’s important to have a reputation policy.
Our client was getting ugly complaints from all over social media. Not from a troll per se, but from an influencer who only wanted “certain” people to partake in her product giveaway on behalf of our client.

That being said, ou Read More

Are you a leader who is prepared to transform corporate culture effectively? Don’t let your company’s culture shape itself — it most definitely won’t be how you envisioned it.


Transforming corporate culture is becoming the catch-phrase in brand development. It is something people often say b Read More

Once you’re ready to start creating more awareness for your small business, it’s essential that you know how to make best use of the media. Of course, you’ll need to start building your online presence first by creating engaging websites, communicative social media accounts and present a well-round Read More

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportuni Read More

The holidays are just about here.. are you prepared? Have you finalized your gift shopping list? This is the time to shower love on your extended family and friends. To help you get new holiday gift shopping ideas, here's a quick guide to go through.

More at the blog :) Read More

Are you prepared for the worst when it happens? Is your communications team ready? Don't make the mistake of not being ready to address controversy online. Build a crisis communications plan today. Read More