Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy. Read More
Every master needs the right tools, and content writers are no exception. Here are 8 handy implements to add to your content marketing toolbox today. Read More
Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. Read More
Freelance employees and virtual assistants are a common sight nowadays on the internet, with the advent of popular job boards like Rentacoder and Quora. Alex Houg explains the pros and cons of hiring freelance vs. having regular employees, and why freelancing within online marketing has it's own se Read More
Ready to hire a PR rep? Stop what you're doing and read this first. Learn the right questions to ask and what to expect to ensure you get the best ROI. Read More
In this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” We recently featured an excerpt from her book, which offers great networking tips for entrepreneurs Read More
Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when something goes wrong and one of your clients places a negative post on-line which potentially can so Read More

Hiring a PR Firm: Wise Investment or Waste of Money?

Hiring a PR Firm: Wise Investment or Waste of Money? - https://blog.scottsmarketplace.com Avatar Posted by ShannonW under Public Relations
From https://blog.scottsmarketplace.com 1997 days ago
Made Hot by: PMVirtual on December 9, 2014 7:50 pm
Not sure what PR is exactly, or if it's a necessary investment for your small business? Get the answers to both of these questions, and more! Read More

How are PR agencies responding to the digital world?

How are PR agencies responding to the digital world?  - http://www.jonnyross.com Avatar Posted by jonnyross under Public Relations
From http://www.jonnyross.com 2004 days ago
Made Hot by: businessluv on December 5, 2014 12:44 pm
This month, the Public Relations Consultants Association (PRCA) will present the findings of the PRCA 2014 Digital Report to an audience of PR and digital industry professionals in Leeds.

Hosted at Leeds Beckett University, the event will also include a panel debate and Q&A, chaired by Danny Wha Read More
PR can do wonders for your startup or small business, but not all strategies have proven to be effective. We asked 16 entrepreneurs from the Young Entrepreneur Council to share the one PR strategy they think all startups and small businesses should stop using, and why. What ones do you agree with? Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!