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Are you using Twitter in your sales process?

My guess is that many of you are. It’s hard isn’t it? You want thousands of followers to give you the sales leverage of large numbers, but you want to deliver a very personal experience to prospects and clients.

My suggestion (secret)? Twitter Lists Read More

Your presentation materials need to be polished and they need address your client’s needs. But your presentation should focus on the client’s specific needs and how your solution solves their problems and improves their outcomes. It needs to tell their story, not yours Read More

I’m still unpacking tons of ideas from SOBCon 2010, but one of my favorites revealed itself completely by accident in a conversation with Jon Swanson (@jnswanson), at the coffee pot no less. I’m sure it didn’t even register with Jon, but it reminded me how important simple idle chat is to creativity.

So, my chat was typical conference (2.0) introductory chatter Read More

The term “Cold Calling” brings out a visceral reaction in most sales people, to the point where it has become a much bigger debate than it should be. I am especially amused by jokers who sell the promise of “Never Cold Calling Again.”

The Good News... “Cold Calling” doesn’t have to be all phone work! Read More

It is easy to believe that you with a better territory you can produce better sales results. Much of the time, the territory is far better than you imagine, but discovering that fact means spending your time prospecting. Self-discipline is the master key to success in sales; it provides the ability to make the calls and to undertake the tasks that other find unpleasant, but that ultimately produce results Read More

Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it.

Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process?

The trick is learning to efficiently mine this amazing database Read More

If you don’t show the value you will definitely not win whatever your price is. Even if you have a lowest price on the market, it does not mean much to the prospect, because they don’t see the difference between your product and ones from the competition Read More

We are often consumed by visions of success or greatness. And what that takes is often deceiving because movies and writers only like to showcase the exciting parts of winning—the SportsCenter highlights or the six months before the big sale or IPO.

I think about my friend Chris Brogan (@chrisbrogan) when he talks about his 10+ years of .. Read More

There is a point to diminishing returns in how successfully you can grow while streamlining or shrinking resources, especially in sales organizations. If shrink too far to achieve productivity, you risk impacting the client experience and the ability for the sales force to meet both company and client expectations Read More