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These days, “sales” is perceived as a negative five-letter word. Sales has gotten a bad rep. When you hear the ... Read More

The true success of an ecommerce site lies in customer retention. These simple strategies can help you get that second purchase - and more - in the future. Read More

Without a sales funnel, you’re sending leads to an empty street.

On the other hand, a leaky sales funnel allows qualified leads to pass through it, but they’ll not convert. How pathetic!

Most online marketers are completely lost when it comes to sales funnel management.
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A football game isn’t won on the field. A game is won in the days, weeks, and even months leading up to the 60 minute of actual playing time.

The game is won by the preparation is team does watching film, memorizing plays, hitting the gym, and eating properly. Preparation is key!
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Earn more sales this holiday season. Here's how to take a strategic approach when planning your sales promotions. Read More

Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. Read More

In this episode of Business Systems Explored, Aaron breaks down the Customer Success process Double Dutch uses to create an amazing customer experience, ensuring that they get the most out of their products and services.
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How do you connect with strangers and get them to become customers? Businesses have an array of tools to interact with customers (email, phone, social media, mail), but are they really connecting? Perhaps what businesses need isn’t a new technology but a new story. Read More

Email marketing is an inexpensive way to target customers with communications that address their needs, interests and phase in your sales cycle. But, email campaigns that convert prospects into paying customers requires strategy. Here is how to convert sales via email. Read More