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Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytic Read More

Same-day accommodation apps have exploded in popularity over the past couple of years. Led by industry titan Airbnb, the hotel industry has been turned on its head by a gaggle of increasingly dynamic startups. Overnight stays will never be the same again.
Yet for all their strengths, the vast majo Read More

By now we all know that first impressions count.

People make up their mind fast – the common advice you hear is the 7-second rule: You have seven seconds to make your first (and somewhat lasting) impression. Newer research indicates that you might have even less time. A lot less. 1/10th of a sec Read More

Everybody’s scared of something. It doesn’t matter how big or brave you may feel — there’s definitely a deeply-embedded, irrational anxiety in there. Statistically, one of those anxieties probably centers on public speaking.
According to researchers, a majority of people are actually more afraid o Read More

Does the copywriting on your website sound more like you're trying to sing bad karaoke than adding a fresh new voice to the industry? Here's how to tell and why it matters. Read More

“A customer just called us for a quote. They have always done business with our competitor. We’re going to give them our best deal, and see if we can take their business.” Before you do anything, you need to first ask why they are calling you. Your best price (lowest margin) may not be called for. Read More

There are many different things that you can do to effectively follow up on sales leads your marketing activities generate. From contacting people quickly and continuing to check in with them over time, to keeping an up-to-date database and measuring results, there is more to good follow-up than ju Read More

Much of conventional economic theory revolves around the assumption that an economy comprises rational actors seeking to maximize utility. One implication of this hypothesis is that, all else being equal, people will tend to favour a lower-priced product over a higher-priced alternative. Read More

How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business Read More