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The term "business development" means different things to different people. For purposes of this article, I will use Scott Pollack's definition of business development from his article in Forbes: Business development is the creation of long-term value for an organization from customers, markets, an Read More

Are your sales letters working or do they need to be improved? The gatekeeper of a sales letter is always the headline. Taking inspiration from a 90s rock band, this article gives you three top tips on writing headlines that work. Read More

You go to the supermarket, spend your valuable time finding those daily essentials (as well as the impulse purchases, you get to the checkout….and then decide to leave the store, leaving behind a full basket of groceri Read More

Sales managers should take a few moments to assess how they will manage their sales teams during the year – beginning with how well it’s going so far. A good starting point is to reflect on their performance as a sales manager. In addition sales managers need to realistically assess the compositio Read More

All the time you spend hesitating, you could be selling, helping your clients and you company. Be real, and deal with the facts. Read More

We have a few favorite sales apps that we use and love. They help us keep track of leads in our sales pipeline so we have a good handle on what might be coming through the funnel so we can plan accordingly. I think you'll love some of these, too! Read More

Owning a small business means you’re in the business of selling, whether that’s your product or your services. Selling is an art and by fine-tuning your skills, you’ll see an immediate increase in sales when it comes to your small business. Read More

Developing new business is one of the areas where top performers clearly differentiate themselves – they know it is hard to do and they learn how to do it. It Read More

Recommendations from other people are one of the most powerful ways of gaining new customers. And testimonials are one of the forms of recommendation.

A powerful form. Really powerful. Read More