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Many small business owners are so focused on obtaining new customers, that they often overlook the customers they already have. Focus on maintaining and supporting the customer base you've already acquired as you look for new ones. Here's a few tips to consider: Read More

Inbound marketing is good to attract leads but adding personalisation to a campaign is the best way to build relationships with customers and convert sales. Read More

Voice mail, it's up to you, but if you don't leave them, you are leaving money on the table, and limiting your sales success. Read More

Work as a portrait photographer or as a freelancer in advertising or the media aren’t the only options when building your photography business. Whether you’re an amateur photographer with some quality photos you think people may be willing to pay for, or a professional photographer looking to sell Read More

Process, like all things in sales, needs to help move things to close, not just set out rules for how to and not to do things. Don't let it get in your way. Read More

John Jantsch: Everyone is a salesperson. I don’t care what business you’re in, what your role is, what your title is, particularly if you own a business, you have to get good at selling. And in order to get good at selling you have to get good at prospecting. But selling and prospecting are two ver Read More

Most people try to avoid Objections, but it is much more profitable to learn how to handle them. The best way to take an interruption to a conversation. Read More

Questions, like all tools aren't one size fits all. The best sellers use different questions in many ways, based on the situation, not the style of question. Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More