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Last week, a couple of my friends looked at a couple of different, but parallel issues.  Jim Keenan published  You're Boring.   I struggled through the Read More

generate-leads-warm-lettersCongratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients? Read More

Being social implies vulnerability. Someone may disagree with us, someone may not like us, someone may not want to engage with us, yet is willing to engage with our competitors. Prior to a lot of the social technologies, social was one to one, a personal connection. As with any personal contact it Read More

There's a lot of talk about social selling.  When you peel it back, it's a lot of talk about technology--choose your favorite; Twitter, Facebook, LinkedIn, Read More

How Do You Make Money? This question, and it's variants, is probably the single most important question for us to understand. Being able to answer this question and it's variants is critical to our success as sales professionals. Read More

Small business owners can improve sales and brand image by using innovative and stylish packaging for their products. This articles shows how you can do it. Read More

Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

If you think measuring the ROI of your marketing efforts on Facebook is next to impossible, here are three accurate methods to calculate it effortlessly. Read More

By Jeanne Landau

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing b Read More