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Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

Do you find it hard to engage with prospects or customers? If so, keep reading— I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.” What follows is perhaps one of the best lessons on why we fail t Read More

Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn't want to know how well your customers are rece Read More

The minute you focus your energies on hiring your staff because you must have “diversity” or a broad range of people in your company is the minute that you are making a fatal mistake. Read More

Here's something I think more of us can relate to as technology improves! “Where did I put that document?” is often a common plaint when desks are stacked with piles of paper. However the same thing may happen with our electronic files even though, being out of sight, they don't scream for organization. The best way of handling electronic doc Read More

The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit's radical salesperson and marketer. No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you Read More

For those of you who use WordPress for your blog (and many of you do), I'm happy to announce that we now have a bizSugar social voting button plugin created especially for WordPress. Read More

Explains key ideas related to being an online entrepreneur, and strategies for designing a successful business Read More

When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets. Quotes from the article: "A good business owner will assess the situation and make a plan based on the opportunitie Read More