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If you were on Google+ on Thursday, you probably discovered a new tab called “Communities” in your left sidebar.

This feature allows any member of the social network to create public and / or private groups centered around specific hobbies, interests, topics, or organizations. Read More

Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. Bu Read More

Implementing a successful social media advertising program is an art form. There are many opportunities for success and failure, which is why it’s Read More

You've probably heard from many small business owners the frustration with Facebook as a marketing platform. With constantly changing features and some doubt lately about how many of your fans Facebook posts truly reach, it's easy to forget some of the truly great marketing opportunities Facebook o Read More

Recent criticism of Facebook has become quite the pile-on ... but what does it all mean for us marketers trying to figure out our social strategies for 2013? Read More

Social media engagement doesn't just happen by chance. And here's the surprising reason why it happens, and why it doesn't... Read More

What if you could see who likes your fanpage?

In this social media tutorial, I’m going to cover a Facebook feature most admins don’t know exists. And that’s how to check your Facebook Fan page Connections. Read More

Linkedin Company Page insights let you know Page views, page clicks, and visitor demographics analytics. Use this to optimize your page and generate more leads, sales, or quality employees. Read More

Hopefully by now your business has joined one of the fastest-growing social networks, Pinterest. The holidays are swiftly approaching, and with them, one of the biggest consumer periods of the year! Follow these five simple steps to compete in this new arena for the holiday season! Read More