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As Businesses Build Marketing Programs Around the Social Network, Some Balk at Paying a Fee to Promote Their Posts Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

Many small biz owners and start–up entrepreneurs relentlessly network to build connections. But while networking is valuable, connecting with the wrong people – or the right people in the wrong way – can waste valuable time and effort. Here's what you need to know: Read More

Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way. Read More

As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More

This shortcut is to get recommended by others. Those “others” that I’m referring about are those who are in a higher position, someone whom everyone listens, respect, admire or even love. If you’re recommended by your boss to a position or to someone then it is definitely a good way to influence ot Read More

Based on posts I have come across in my blog travels here are some tips to ensure you write bad posts that no-one will want to share and they definitely won’t come back to read your posts again. Read More

The majority of corporate social media accounts languish in obscurity. Under the surface, there are road blocks in your social media strategy that are holding you back. Here are 3 little-known reasons why no one shares your content. Read More

Roundup: This week includes news and articles about Google's new algo refresh, Thesis 2.0 official launch, Facebook AdSense like program, and more from across the web Read More