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Small businesses and bloggers are missing enormous opportunities that can be easily accessed by created geographically targeted Twitter accounts + blog content. Read More

Simple article about creating a Google+ page (just launched and similar in nature to Facebook pages). Read More

So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measurements mean anything? Read More

The number of posts that actually go viral is pretty low. However, if you know how viral marketing works, you may be able to take a couple of your posts viral. Here are some reasons why your viral marketing campaign may not be working and what you need to do differently.
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This week, Google finally launched Google+ Pages, which allows businesses and other organizations to create proprietary outposts on social media's newest network. Read More

Have the changes that Klout made to the algorithm that they use to calculate scores affected how you use Klout in your social media strategy? Read More

The recent algorithm changes on Empire Avenue upset a some of the hard core long term players and a few people left the game; others have been singled out and victimized, blamed perhaps for the changes. This is not good and it's NOT what social media is all about, but I'm hanging in there because a Read More

It is not surprising that hotels are also at the forefront of the social media revolution and are setting the groundwork where other industries will no doubt follow. The Clanard Court Hotel in Athy, Co. Kildare is one Irish hotel that is embracing social media with a highly targeted Facebook campai Read More

If you are looking to have highly active fans in your Facebook page, You need to know how to engage and interact with your fans so they can be active for any Update you do. You will need to make your fans so hot for your news or update. latterly ... Read More