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Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put the time and effort into learning the fundamentals are usually the first to quit and decide to never go back. The secret to success on Twitter isn’t genius though, it is common sense. Small businesses need to put themselves in the shoes of their followers and try to add value to their lives. The following are some general mistakes on Twitter, which definitely result in not getting followed back or even unfollowed Read More

Great Facebook marketing tips direct from top social media pros for you to take your Facebook marketing to a new level.

#6: "Turn Facebook Page into a Lead Generator" is especially useful Read More

The internet, and specifically the rise of social media, has made it even easier for folks to pursue ruthless ambition to succeed online. A major part of online success is being able to see through the smoke and mirrors that many personalities put up around themselves.

With the internet making anonymity and disguise so simple, many people set up illusions that simply aren’t themselves. I often compare this to the classic 70s game show, “The Dating Game.” It’s easy to sit behind the partition and try to impress the “contestant” with how charming and clever you are. But sooner or later, they will step around the partition – that’s the moment of truth. Will they be surprised with what they find Read More

And then I realized – with the numerous members – the Funk Brothers aren’t just a band – but a small community that made some of the best music in American history together. Don’t forget, there were, depending on your standard, between 13 and over 70 funk brothers. What are the lessons your community (online or off – it’s the same in my book) can take away from the Funk Brothers Read More

If you value reader engagement and long-term relationship building over SEO, this list is a must-read Read More

Discover how you can manage your personal profile and facebook pages without overlapping the two via privacy settings and posting methods - Part 1 of 2 Read More

I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But....
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Today, many companies are limited in what can be allocated to marketing budgets; therefore, salespeople must generate sales leads. This article considers the affect the social network website, LinkedIn is having on sales lead generation, outlining how salespeople are using it to add new opportunities to prospect lists and to plan approaching prospects, to avoid the dreaded cold call and potential rejection. Read More

Looking to generate sales leads? LinkedIn could be a great resource, especially if you’re in a professional service business. Like other forms of Social Media marketing, if you approach LinkedIn with a deliberate set of business goals, you can make it deliver real bottom line results Read More