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Last week I took some heat from several people in response to a press release put out about a SMB survey done through MerchantCircle. The release showed a large percentage of survey respondents adopting social media for marketing purposes. The release and the related post were clear that the survey population was ahead of the curve (”active” Merc Read More

How businesses can avoid wasting time on social media by setting social media objectives and the right social media marketing strategy. Read More

Technorati has started to share content from their annual state of the blogosphere report. These stats support many of the reasons your small business should have a blog. And, despite the explosive growth of real-time services, there remain far more reasons you should blog and not just Tweet. Read More

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

Nice position on social media filling the role of branding, not advertising. Read More

How to use Twitter for business is the #1 question I receive. Luckily I found a super presentation that walks you through how to use Twitter for your business, and gives you 20 simple examples of how you can incorporate Twitter into your marketing and promotion today! Read More

When I talk to business owners about social media and blogging, it is always the risks they are worried about. What are the social media risks and how to do minimize the risks while still capitalizing on the social media opportunities? Read More

Though Twitter is powerful all on its own, integrating it into your site makes it even more robust. Finding ways to bring Twitter into your site can help you build community, get readers to retweet and promote your content, and can even help you gain followers by increasing your visibility and letting people know you're out there. Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More