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As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More

As I tried to reassure people that social media is merely a set of tools that allowed people to communicate, much like pen & paper & e-mail, one analogy used for social media that particularly struck me was that of the old corner shop Read More

I’ve been an avid fan of Pligg CMS for a long time now. It’s an open source project, allowing anyone to download and run their own social news community similar to Digg and Reddit. I have my own case study for Pligg as well, and recently BizSugar has caught my attention Read More

Business planning for your blog can pay real dividends. Small business can really benefit from a blogging, but it needs to be planned and executed as carefully as any other aspect of business Read More

Social media marketing is a hot topic in business news these days, and we’ll continue to add to the conversation here. In this post we’re going to dive more deeply into social media marketing with an encore video from Ramon DeLeon, “The pizza guy to know in downtown Chicago”.

After a few quick tips by Kamau Jackson, Ramon gives a step-by step master's class on how to apply social media to your business. This is sure to be helpful to any business owner or entrepreneur who's considering, or currently using social media in a profitable, intelligent way.
Read the full article here: http://bit.ly/9QARh9
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There’s been a lot of talk about Facebook’s privacy mess for days now. I bet we all know the story, right? Privacy controls are broken, everyone is getting irritated, and Facebook’s not too concerned, blah flippidy-freakin’ blah blah. Honestly, I’m getting sick of hearing people making a big fuss that they’re quitting Facebook on May 31. Read More