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An overview of best practices and hidden tips and tricks to maximize Twitter lists. Includes an overview of the different ways to use the lists feature. Read More

What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was... Read More

Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus. John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The Read More

Competitive intelligence is an increasingly critical skill. The economy has made the business environment more competitive. However, the increasingly social Web is big factor.

Companies (your competitors) are leaking more information than ever into social media channels. Snooping on these dropped hints and disclosures can give you a big strategic advantage.
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When using Twitter for business, It's important to have a plan so that you have something to measure your results against. In my experience, the individuals and businesses that fail to leverage Twitter effectively are also those who have employed no strategy and/or have not taken the time to understand how to use it.So what better way to help you to get off to a great start, than taking advice fr Read More

Community sites can't expect readers to simply engage automatically. Engagement must be nurtured. Here are 8 things to avoid when fostering your online community. Read More

Social Media was a buzzword last year and numbers show that in 2010 it will find new opportunities &challenges. Big as well as small companies will more inclined towards social media to market themselves and find new customers. There’s no doubt that adopting a good social media strategy can be an economical and effective technique to improve customer relationship and increase your brand awareness Read More

Twitter is an unbelievable information sharing tool. If you have a blog for your small business, then you should have the ReTweet button on each post. Read More

Any marketer who is truthful and honest will tell you that social media marketing (SMM) is still an emerging concept. It hasn’t fully matured and there is no secret formula that will always work. Yet I continue to see seminars on social media pop up everywhere. This would be fine if most of them didn’t declare to have an “expert” speaker. I’m unaware of how anyone can be a true expert in social Read More