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Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

Find out how the Social Media Success Summit 2010 can help your social media marketing success and what social media tactics you can learn at this virtual event. Read More

Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More

Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media. Read More

A short article about the nature of relationships and the impact of Internet and social networks on people and the way they interact, connect and form tribes that help spread their ideas. Read More

Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More

Here’s an example of social networking to build the business blogging community. Read why BizSugar and Bloggertone joined together to create Sugartone. Read More