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Should your employees use social media? When and how? Can you 'trust' them to say the right things? Does your legal and HR department need to be involved. Here's 3 steps adults can use to create a social media policy everyone can live with. Read More

Google Buzz can be a network boost instead of a troublemaker. Here are some guides on how you can utilize Google Buzz for your social network benefits. Read More

Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently.  Ma Read More

Competitive intelligence is first and foremost about understanding your competitor’s strategy. To do this you need to gain insight into their products, services, finances, partners, and customers. In today’s increasingly open and social Web, there are few better places to gather all of this important data than from social media. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

Find out how the Social Media Success Summit 2010 can help your social media marketing success and what social media tactics you can learn at this virtual event. Read More

Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More