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Communication is vital for any business and should be sent through effective channels in order to reach the target audience. Read More

Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to c Read More

Ben & Jerry's, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence. Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marri Read More

Where do you start? That's the question I get often when I'm asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, 'like the blog we already have?'” But what comes next is rarely a simple choice. I wanted to take you thr Read More

Have you ever posted tweets and wondered why they were not retweeted? Well, wonder no more now that you are here. Get your tweets noticed by knowing how to draw retweets (RTs). Read More

In this great guest post from theorist Seth D. Brown on Jeff "Ski" Kinsey's blog, Seth looks at how to avoid spreading yourself thin in the small media departmnent. Instead of worrying about all the applications out there, Seth suggests looking at what each service does for you and avoiding redundancies that consume too much time and return lit Read More

If you are lucky enough to have a job right now, make sure you use social media responsibly. You might find yourself among the unemployed -- all because you used Twitter, Facebook or some other form of social media to inform your "friends" how much your job sucks. Read More

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet. This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet. Read More

Don't think there's a Web savvy small business owner that doesn't know about Yelp. It's one of the most powerful and authoritative review sites on the Web. However, I was curious to know if SMB owners were really taking full advantage ... Read More