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When using Twitter for business, It's important to have a plan so that you have something to measure your results against. In my experience, the individuals and businesses that fail to leverage Twitter effectively are also those who have employed no strategy and/or have not taken the time to understand how to use it.So what better way to help you to get off to a great start, than taking advice fr Read More

Community sites can't expect readers to simply engage automatically. Engagement must be nurtured. Here are 8 things to avoid when fostering your online community. Read More

Social Media was a buzzword last year and numbers show that in 2010 it will find new opportunities &challenges. Big as well as small companies will more inclined towards social media to market themselves and find new customers. There’s no doubt that adopting a good social media strategy can be an economical and effective technique to improve customer relationship and increase your brand awareness Read More

Twitter is an unbelievable information sharing tool. If you have a blog for your small business, then you should have the ReTweet button on each post. Read More

Any marketer who is truthful and honest will tell you that social media marketing (SMM) is still an emerging concept. It hasn’t fully matured and there is no secret formula that will always work. Yet I continue to see seminars on social media pop up everywhere. This would be fine if most of them didn’t declare to have an “expert” speaker. I’m unaware of how anyone can be a true expert in social Read More

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out over the past year. Here's the list of over 150 tips: Read More

Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your online store's blog. Read More

Once you’ve decided to take your small business into the social media world it’s a good idea to brand yourself with a consistent web identity. Namechk is a free online service that will: "Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites." Read More

The numbers show that companies will invest more resources into social media in 2010 as a way to market themselves and find new customers. And that trend Read More