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small business georgetown coThis past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next new thing has settled a bit, businesses are coming around to the understanding that social media isn’t a department or separa Read More

Find out why (some) old school marketing tips still work in the age of digital marketing. The key? Persistence, and knowing when to keep going and knowing when to quit. Read More

Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with their clients and would-be prospects. Read More

Interesting perspectives from 12 months of "Twittering." Building trust-based relationships remains the key! Read More

Mitch Joel's commentary on a Emarketer article about Social Media spend in 2010:

"Overall, eMarketer predicts US online social network ad spending will reach more than $1.21 billion in 2009, an increase of 3.9% over last year. 2010 will see stronger growth of 7.1%. With total US online ad spending falling this year, the increase in social network spending also means the sites will account for Read More

Well, as much as I would like to say that success is all about knowing the best practices, it is not the case. No doubt steps are important, but steps are just part of a larger picture. Read More

Are you looking to get more targeted Twitter followers? We'll teach you Twitter list-building methods that are both efficient and effective. Read More

Today's podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000's of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there's many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary Read More

Communicating with customers is no longer just about e-mail or marketing messages that you lob across a high wall and forget about. Soon you’re going to be able to send a message, and somebody’s going to instantly tell you what they think about it. The first time we bench marked our customer service comments online, it was 60 percent negative mentions. We have excellent customer satisfaction sco Read More