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What is your brand? Let's start with what it is not: Your brand is not your logo Your brand is not your identity Your brand is not what you sell Your brand is not what you say it is So what is your brand then? Read on to find out... Read More

Achieving exponential growth in your business is probably easier than you think, in fact if you can make a snowball, you can do this— Read More

What happens when the insatiable drive for profits permeates the culture of an organization? Eventually you forget whose business you should be taking care of--just ask Office Depot. Here's can you do to avoid the high cost of broken trust. Read More

Every organization whether it be a Fortune 500 company, or a sole proprietor, should have a mission statement. A mission statement defines your reason for being in business. It should encompass your core business objectives, the values of your organization, and your purpose. Below are some tips and examples to help you write a winning mission stat Read More

The following 5 tips can not only help make an economic downturn work for your small business, but can also position you well against your competition — large and small — so you can best reap the benefits when the economy rebounds. Read More

Visualizing your business plan can provide additional focus. Knowing the direction you are looking to move forward can strengthen operations leading to growth, even in this economic downturn. Read More

Small businesses are feeling pressure from the economy and are looking for ways to save money. New data from a study conducted by the U.S. Federation of Small Business and DYMO shows just what these businesses are doing to cut costs: - 23% of respondents have cut staff - 36% of respondents have decreased business travel - 36% of responden Read More

With the Credit Crunch having an effect worldwide, many business are falling on hard times. Guy Kingston, successful entrepreneur and podcast presenter, offers more advice on handling business adversity Read More

Here's a question for you: If you had to pick one move that you've made in your business (past or present business) that had the biggest impact on profitability, what would it be? Just as for other articles here in the Small Business Success Center, I once again polled several entrepreneurs. This is how they answered the question: Read More