Great brands operate at a higher level.
They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa
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Stay True to Your Brand for Long-Term Viability
Posted by JohnH under StrategyFrom http://www.allbusiness.com 6047 days ago
Made Hot by: on May 3, 2008 11:41 pm
Is Your Work a Process? Here's Why It Should Be
Posted by Aaronontheweb under StrategyFrom http://blog.smartdraw.com 6050 days ago
Made Hot by: on April 29, 2008 11:03 pm
From the page: "I wear a lot of hats in the course of my work: analyst, marketer, blogger, developer, and so forth. Every hat requires different routines, and in order to get the best results with each position, I define processes and subsequently follow them."
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HELP I hired an Idealist - Leadership - Jeremy Heighton
Posted by Jeremy_Heighton under StrategyFrom http://www.evancarmichael.com 6050 days ago
Made Hot by: on April 29, 2008 1:39 pm
What do you do when someone who's joined your team has a different set of ideals or perspective?
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Retail vs. Online Sales: Which Area Needs More Attention?
Posted by ArmadaIG under StrategyFrom http://www.nfib.com 6054 days ago
Made Hot by: on April 28, 2008 1:08 am
Like many of today's entrepreneurs, you may be trying to divide your attention between a physical storefront and an online presence. As you only have so many hours in a day, you may feel torn as to where to spend the bulk of your energies.
There is no universal answer to this question. How best to divide your time simply depends on the setup
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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
Posted by digitalsmash under StrategyFrom http://www.copyblogger.com 6064 days ago
Made Hot by: on April 16, 2008 7:03 pm
Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond!
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Whip the Recession into Submission
Posted by JohnH under StrategyFrom http://www.smallbiztrends.com 6064 days ago
Made Hot by: tiroberts on April 15, 2008 7:56 pm
Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day.
Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales?
Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling.
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Go ahead, dream small
Posted by JohnH under StrategyFrom http://www.ducttapemarketing.com 6068 days ago
Made Hot by: TimJustus on April 12, 2008 12:10 am
There's a time and place to go big, lord knows we get told how small we are often enough.
But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get
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Don't Just Survive... Prosper During Uncertain Economic Times
Posted by JohnH under StrategyFrom http://www.kcsmallbiz.com 6072 days ago
Made Hot by: on April 7, 2008 9:16 pm
When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets.
Quotes from the article:
"A good business owner will assess the situation and make a plan based on the opportunitie
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The Upside of Recession
Posted by TerryJackson under StrategyFrom http://www.businessweek.com 6090 days ago
Made Hot by: on March 19, 2008 11:10 pm
Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have?
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Small Business Credit Crunch Survival Kit
Posted by iandenny under StrategyFrom http://iandenny.blogspot.com 6092 days ago
Made Hot by: on March 18, 2008 7:56 pm
After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit
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