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A free promotional product is a very efficient technique of impressing new customers. Why does it matter, and when is the right time to give it away? Read More

Successful or not, small business owners are an odd bunch. They are distant from others, absorbed in self-motivating ideas and chased by the dream of success. No wonder they often lose touch with the reality. Read More

The majority of small businesses will fail within their first five years. That’s a frightening fact not only for entrepreneurs but also for the economy as an approximate 60% of employment in the U.S. comes from small businesses. So where do owners go wrong? Read More

Any podcast episode without quality content will definitely fail to grab audience’s attention. Featuring prominent guests in the podcast can really help in producing an engaging content. The fourth part of podcasting series: Listen In by GMR Transcription will help you learn the tips to get high-pr Read More

While there’s a lot of discussion around whether entrepreneurs are born or made, I think there’s another question to consider:

Are entrepreneurs lucky, or is it something more? Read More

Innovation is the new buzzword in marketing. It seems daily that we are regaled with stories of hipster-style geeks building world-changing technologies between rounds of ping-pong in the cafeteria.
But is this innovation? Does every business need hipster geeks to be a truly innovative company? “B Read More

This post circles around certain principles that will give business owners a clear picture of how they can attain success in modern business. Read More

Using services that connect business owners with freelancers online is a cost-efficient and time-saving option – but it can have it’s pitfalls. When trusting your tasks with someone you barely know, there are a multitude of things that can go wrong. Read More

Social customer services is a new competitive advantage for the modern companies in order to establish stronger relationships with their clients. Customer service in the past was a huge problem, especially for the small companies. Read More