BizSugar.com › Published News › Management › Strategy › Page 90

A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

As entrepreneurs we sometimes (or often) get invited to speak - for free ! Should we always accept this opportunity for exposure? It depends... Find answers in this post. Read More

Conventional strategic wisdom tells you that every business should strive to grow. Growth is essential. If you don’t grow, you’ll soon lack behind. During our summer vacation, we found the perfect proof for the opposite: the restaurant that refuses to grow.
Read more about a restaurant that had f Read More

Business owners need a strategy that will enable them to understand the value that they bring to the market, and to ultimately target an audience of buyersthat will need and buy their products and services.

http://bit.ly/1Lnepjx Read More

The fact is, most people are not keen on change. They just don’t like it. It ruffles their feathers. But we change for a reason. Maybe we need to integrate software that will make our companies run better or try new marketing strategies to close more sales. Whatever the cause for you considering ch Read More

A quick guide to what SWOT analysis is and how to is to improve your strategic planning at your startup or small business. Read More

The EMV liability shift is less than two months away. Use this EMV liability checklist to ensure you are prepared for these changes. Read More

No one is safe from cybercrime. Everyone is open to attack. Here are some reasons why you may think that you're safe but you're not and here are some things you can do. Read More

Entrepreneurs are often inundated by too much data. You need to cut through it in order to make strong decisions from it.

At least 2.5 quintillion bytes of data is produced every day (that's 18 zeros). In 2012, the entire World Wide Web was estimated to contain approximately 5 billion gigabytes Read More