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How do you market to millennials and generation Z? Whether your business is online or off this has become an important question to answer for entrepreneurs. This new customer base is huge and you can't afford to ignore it. But what do these two latest groups of consumers really want? Rieva Lesonsky Read More

In this guide, you will learn how to hire a video editor, where to find them, and how much is considered to pay video editors. Let's dive in together. Read More

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Twitter showed no focus on revenue in the first five years, but w Read More

The pieces of the content creation process are starting to get together. Maybe as a tangram?

My three words for the new (Persian) year: Coin(age), Trade, Victory (sign).
B.N.P. toolbox: Blogging, Newsletter(ing), Podcasting
L.I.F.T. framework: LinkedIn, Instagram, Facebook, Twitter
Live strea Read More

In this post, we will explore why storytelling should be a priority for marketers and how it can help them achieve their goals. Read More

Predictions for Ecommerce growth allow you to know what hurdles you'll face and where your customers' heads so that you can keep selling. Read More

This infographic highlights content marketing statistics that you can effectively use to drive your marketing strategy..... Read More

Follow these 7 steps to create trigger marketing campaigns that leverage people's behavior instead of relying on generic tactics. Read More

This guide explains what lead capture forms and pages should include, how to optimize them, and successful lead capture examples. These strategies will help you grow your small business faster. Read More