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The differences between marketing products vs. services will affect your content marketing work. In order to highlight those differences I created this infographic. Read More

In today's business world there are new expectations for marketers across the board to know how to do anything and everything that falls under the hopelessly broad term of “marketing.” Marketing expert Mike Bal shares the three most valuable skills you must have to compete. Read More

Building a brand for the company’s growth is what most businessmen want to achieve, and one way of promoting a brand is through social media. Social media sites is one of the best venues where a company can promote a particular brand. Read More

By Kathryn Smith

One of the first barriers you will encounter as a new small business entrepreneur is the resistance you will meet from customers and not to forget that onslaught from established businesses. The resistance from prospective customers is understandable. They may have their own vie Read More

I have found that many entrepreneurs struggle with the same basic difficulties. We are often so caught up in our own ideas that we forget the aspects that are essential to our success. This is not to say that we should not be enthusiastic; on the contrary, you want to be excited and confident in wh Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

Swerve Driving School had a problem. The driving school with locations in California and Washington was growing quickly. With so many projects, Swerve staff needed a way to easily manage multiple projects and collaborate without sitting around a conference table for hours each day.

Enter Liquid Read More

Behind practically every success stands a strong team.

Whether in the Air Force, the NFL or in business, effective team leaders bring the best out of their colleagues and accomplish the goals they set for their groups. Former Denver Broncos general manager and one-time Air Force Intelligence Off Read More

In the eyes of many small business owners, moving all or part of their small business IT to the cloud can be a daunting task. Yet recent trends such as bring-your-own-device (BYOD), the consumerization of IT and the strong correlation between technology and business outcomes, have sparked a moveme Read More