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By Angie Mansfield

Increasing sales numbers is a concern for any small business. If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try. Read More

Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing. Read More

SEO doesn’t need to be a mystery – thankfully there are lots of tools out there to help. Here are some of the best free SEO tools which will help you gain a better understanding of SEO in order to climb up the search engine rankings: Read More

Being a HR consultant is a constant challenge, but a rewarding one for dynamic duo, Anne and Victoria Pettit of Compettitive Resources. Victoria outlined the many areas of responsibility that they cover for their clients, offering an perspective on the importance of the roles they play. Read More

Sending out a survey to current and potential customers can be a great way to unlock insights and determine a path for your business. Here's how to do it. Read More

Is anything more influence-y than coffee? Mark Schaefer might be. As with coffee, though, influency marketing either needs management, or it will manage you. Read More

By Gregg Schwartz

Every business owner or entrepreneur needs to know how to sell, whether or not their job title involves the word “sales.” Chances are, you’d like to get better at selling. But how? Sales skills can be taught, but before you spend money on expensive sales training, one of the be Read More

The truth? If your company uses an Intranet, there's a good chance your employees hate it--and that could impact your social strategy. Here's why. Read More

In order to market your business properly online today it’s necessary to be creating quality content on a regular basis. In addition to helping your search and social visibility, the purpose of this content is to share your expertise in a specific industry in order to gain trust among target ... Read More