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The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise Read More

While travelling from St. Louis to Ohio to Chinatown and back, I had wonderful intentions for automatically publishing and promoting new blog posts. Funny, that's not what happened. Read More

You already know that conversations about business are happening online, all over the place. People can write reviews, comments, complaints, blog posts... Read More

One of the best tools for measuring the effectiveness of your social media activity just got a little better. HootSuite. Read More

Have you been hit by an unnatural link penalty?

Here are 6 Free Tools you can use to help you identify and recover your search traffic. Read More

Who would have thought reality TV could be dispensing business tips. "Shark Tank" is a microcosm of the American dream, so marketers and entrepreneurs should tune in.

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Deciding to hire a copywriter is a big decision. You want to get your money's worth. To do that, you need to be ready for your copywriter! Here are three questions you must be able to answer before you get a wordsmith onboard. Read More

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Read More

Losing a laptop is a common hazard of flying. Airport Insecurity, a study sponsored by Dell, found that 70 per cent of business travellers feel rushed when trying to get on their flights. Read More