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The Hype Cycle was a concept put forward by Gartner, Inc. back in 1995 meant to apply to technology product evolution and acceptance. As I was reading about it a while back, it occurred to me that the concept relates directly to how investors see startup opportunities and potential success as well, Read More

One of the questions I get asked the most is “How do I get more visitors to my website?” It’s a good question and the answer always surprises them. You Read More

For small businesses, especially B2C (Business to Consumer), increasing your local visibility should be tops on the priority lists.

For small local businesses, driving large amounts of traffic to a website is only useful if it’s the right kind of traffic. If thousands of people in Austin, TX mak Read More

How companies communicate with investors is changing. A study done at Stanford shows that Twitter is a useful tool. Read More

Last week, Nick D'Aloisio became a millionaire at 17 when he sold his mobile app Summly to Yahoo. The teenager doesn’t have a college degree in computer science. He doesn’t even have a high school diploma. He taught himself how to program. He still lives with his parents who still make him clean hi Read More

One of the toughest periods for a small business is the funding. Sometimes the idea might be brilliant, but there might just not be enough cash to float the boat. While getting cash from the bank might seem like the rational alternative, people usually find that this is not always as easy as it sou Read More

Possibly the biggest challenge entrepreneurs face is motivation. Staying motivated may not be easy, but there are ways to beat the motivation blues. In this post, mompreneur Melanie Kissell gives us a look at some basic tips that should help you get motivated and stay that way. You face many proble Read More

Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of video being uploaded to YouTube every minute. How can you make your videos stand out from the crowd Read More

Every SEO practitioner who follows ethical white hat techniques claims that SEO is no doubt a very long process which demands a lot of patience and hard work. It is a slow and steady race. If you try to run ahead thinking that you will win, you will not get it to work the way you would like to. Read More