"OMG! The Coupons Are Here!" or why teens love direct mail.

"OMG! The Coupons Are Here!" or why teens love direct mail. - http://www.marketingprofs.com Avatar Posted by suzyQ under Direct Marketing
From http://www.marketingprofs.com 4142 days ago
Made Hot by: on July 18, 2008 9:49 pm
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More

Go Big Always - Social Media monitoring for free

Go Big Always - Social Media monitoring for free - http://gobigalways.com Avatar Posted by ZaneSafrit under Online Marketing
From http://gobigalways.com 4143 days ago
Made Hot by: on July 18, 2008 9:49 pm
The title says it all. The post shows you what resources to use to measure what metrics with your startup social media campaign. And then all the resources are...free. Read More

Choose Words Carefully

Choose Words Carefully - http://www.lawconsultingblog.com Avatar Posted by d2kd3k under Sales
From http://www.lawconsultingblog.com 4143 days ago
Made Hot by: on July 18, 2008 1:21 am
I can't resist another reference to the Trust Equation as a way of introducing Cordell Parvin's Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That's how Reliability is created — when a Read More

The More Meetings, The Less Trust

The More Meetings, The Less Trust - http://www.slowleadership.org Avatar Posted by d2kd3k under Management
From http://www.slowleadership.org 4143 days ago
Made Hot by: on July 18, 2008 1:21 am
The reason meetings are such a continual waste of time and energy is simple: pervasive distrust. And there's also a simple way to prove to your people who much you trust them. Read More

Trust and the $5 muffin refund

Trust and the $5 muffin refund - http://carpe-diem.typepad.com Avatar Posted by d2kd3k under Customer Service
From http://carpe-diem.typepad.com 4143 days ago
Made Hot by: on July 18, 2008 1:20 am
Bruce Rasmussen's engaging personal tale combines forthrightness and whimsy, beginning with a marketer's definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so." Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or Read More
Sex, religion, and politics are widely taught as the three topics to avoid in any relationship. Paul McCord, who writes the Sales and Management Blog, begs to differ — at least on the political front. Paul invites an engaging discussion on the downsides of avoiding discussions of politics with sales prospects. Referring to the upcoming U.S. presid Read More
Michael draws out five leadership lessons and brings attention to a particularly interesting point with this one: "All of us would do well to reflect on how receptive we are to the suggestions and opinions of others and alternate points of view. Leaders need to question their willingness to hear certain voices and not others. They need to make a Read More

5 practical tips for getting better performance feedback

5 practical tips for getting better performance feedback - http://www.allthingsworkplace.com Avatar Posted by d2kd3k under Human Resources
From http://www.allthingsworkplace.com 4143 days ago
Made Hot by: on July 17, 2008 3:50 pm
Steve Roesler offers five practical tips for finding out how you're doin'. My favorite is number four: “Your best relationships are with people who say 'no' to you. This isn't about someone refusing to give you feedback. It's about the paradoxical dynamic that surrounds difficult news. It takes a high level of trust to say 'no' to someone. As a re Read More

China: A Ripe Market or Fast Track to Bankruptcy?

China: A Ripe Market or Fast Track to Bankruptcy? - http://blogs.openforum.com Avatar Posted by JohnH under Global
From http://blogs.openforum.com 4144 days ago
Made Hot by: on July 17, 2008 2:51 pm
China may still have a Communist political system, but its economy is transitioning to capitalism. It has a growing middle class hungry to buy Western goods. Enterprising U.S. companies are investigating and some are capitalizing on the opportunities China presents. Just don't forget to do your homework before you expand. Read More

US Mobile Internet Reaches 'Critical Mass' for Marketing

US Mobile Internet Reaches 'Critical Mass' for Marketing - http://www.marketingcharts.com Avatar Posted by wontonu under News
From http://www.marketingcharts.com 4144 days ago
Made Hot by: on July 17, 2008 4:07 am
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company. In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%). Advertising is becoming a common part of th Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!