Email Analytics Reveal Sweet Spots In Subject-Line Length

Email Analytics Reveal Sweet Spots In Subject-Line Length - http://publications.mediapost.com Avatar Posted by ArmadaIG under Direct Marketing
From http://publications.mediapost.com 4155 days ago
Made Hot by: on June 4, 2008 12:42 am
Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More

Use a Franchise Attorney When Investing In a Franchise!

Use a Franchise Attorney When Investing In a Franchise! - http://www.evancarmichael.com Avatar Posted by franpro under Franchises
From http://www.evancarmichael.com 4155 days ago
Made Hot by: on June 3, 2008 11:42 pm
Don't use a family friend, who also happens to be an attorney, when investing in a franchise of your own. Here's why.... Read More

SBA's 'Cookie Jar Capitalism' Still Flourishes in Wake of Scandal

SBA's 'Cookie Jar Capitalism' Still Flourishes in Wake of Scandal - http://www.allbusiness.com Avatar Posted by ArmadaIG under News
From http://www.allbusiness.com 4155 days ago
Made Hot by: on June 3, 2008 3:45 pm
Loan fraud has been a long-standing, widespread problem within the Small Business Administration and has cost taxpayers literally hundreds of millions of dollars. But when a senior executive of Business Loan Express engineered a particularly brazen $76 million loan scam early last year, it was widely thought the SBA had finally learned its lesson. Read More
Where did you learn your real life, business, and investing lessons? If you're anything like me then they probably came out of the mistakes you've made. Sure, the times you got everything right taught you something, but our successes also tempt us into static patterns or rigid solutions. Rarely do they lead to the truly profound insights. Read More
It does not matter what your product line is, service is the key difference to your success. Service builds a value-added benefit that can increase your client's retention rate and generate a higher asking price for your product line. From the very first sale to the one hundredth repeat sale from a satisfied, retained customer, it is the level and Read More
Office lighting is also a major user of electrical power and a source of greenhouse emissions. In contrast, natural light is available and cost-effective, leading to “daylighting” which is defined as a building design that makes effective use of outside light in relation to heating, cooling, and lighting, and it also works to improve employee prod Read More
One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good q Read More
From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness." Read More

How To Make Money From Any Website By

How To Make Money From Any Website By - http://wahnewstoday.com Avatar Posted by LisaAlexander under Online Marketing
From http://wahnewstoday.com 4157 days ago
Made Hot by: on June 3, 2008 1:59 am
I don't get it. Despite all the training, the free videos, and the countless hours of personal mentoring—the marketers still don't seem to understand. Capture pages aren't a gimicky little thing you just throw into the marketing mix because some guru told you to do it. Lead capture pages have a very distinct and important purpose in web marketing. Read More

How the Golden Hammer can sabotage your sales success

How the Golden Hammer can sabotage your sales success - http://www.truecolorsconsulting.com Avatar Posted by d2kd3k under Sales
From http://www.truecolorsconsulting.com 4158 days ago
Made Hot by: on June 2, 2008 11:02 pm
Should you really "always be closing?" Mark Slatin advises to put down the golden closing hammer if you want to increase your sales success. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!