How Much Choice Do Consumers Want?

How Much Choice Do Consumers Want? - http://www.emarketer.com Avatar Posted by JackieO under News
From http://www.emarketer.com 4146 days ago
Made Hot by: on March 11, 2008 7:26 pm
Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha Read More

Why cost-per-lead budgets fail and fewer leads are better

Why cost-per-lead budgets fail and fewer leads are better - http://blog.startwithalead.com Avatar Posted by ArmadaIG under Sales
From http://blog.startwithalead.com 4147 days ago
Made Hot by: on March 11, 2008 7:25 pm
Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?” Read More

The 7 Stages of a Referral Generation

The 7 Stages of a Referral Generation - http://www.ducttapemarketing.com Avatar Posted by JohnH under Sales
From http://www.ducttapemarketing.com 4146 days ago
Made Hot by: louienews on March 11, 2008 7:19 pm
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

Facebook CEO Admits Missteps

Facebook CEO Admits Missteps - http://www.businessweek.com Avatar Posted by JulieR under Online Marketing
From http://www.businessweek.com 4147 days ago
Made Hot by: on March 11, 2008 3:56 am
At SXSW, Mark Zuckerberg says the social network has yet to achieve its grand ambition. Plus, the lesson of the Beacon controversy
http://images.businessweek.com/story/08/600/0307_zuckerberg.jpg Read More

What NOT to do when pitching a venture capitalist

What NOT to do when pitching a venture capitalist - http://www.clubenetwork.com Avatar Posted by entrepreneur under Raising Capital
From http://www.clubenetwork.com 4147 days ago
Made Hot by: on March 10, 2008 10:15 pm
Get the inside scoop from Guy Kawasaki of Garage Ventures & Truemors on Club E Network's new original series, "CLUB PROS", as Guy tells us what not to do when pitching a venture capitalist. Read More

Chief Marketing Technologist: Marketing in the semantic web

Chief Marketing Technologist: Marketing in the semantic web - http://www.chiefmartec.com Avatar Posted by chiefmartec under Online Marketing
From http://www.chiefmartec.com 4149 days ago
Made Hot by: on March 10, 2008 4:27 pm
A proposal of 7 ideas for how marketing could leverage the semantic web, in a way that would benefit both organizations and the Semantic Web as a whole. Discussion of semantic marketing, semantic branding, and semantic advertising. Read More
What is one of the fastest ways to increase HR expenses and create workflow stoppages? On-boarding new associates incorrectly and not having enough candidates in your HR pipeline, that's how. Read More

Julie Aigner-Clark, Baby Einstein - Famous-Entrepreneurs

Julie Aigner-Clark, Baby Einstein - Famous-Entrepreneurs - http://www.evancarmichael.com Avatar Posted by jrjr under Success Stories
From http://www.evancarmichael.com 4148 days ago
Made Hot by: on March 10, 2008 4:23 pm
Lessons from Julie Clark founder of Baby Einstein and her lessons for success. Read More

It's All About Salary (Well, Not Always)

It's All About Salary (Well, Not Always) - http://www.nytimes.com Avatar Posted by Jeffrey under Human Resources
From http://www.nytimes.com 4149 days ago
Made Hot by: on March 10, 2008 2:41 am
The salary you set must be high enough to attract top applicants but not so high that it eats into your profits or survival. With that in mind, she offers a series of tips, including these: Read More
There's a brand new Google AdWords quality score metric, page load time. The new factor has just been added to the AdWords full dump of their help section. Page load time is the time it takes a web page to load in seconds. If the load time in slow, Google says it will impact your quality score. Why? Slow loading landing pages are bad for your use Read More
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Share your small business tips with the community!
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Share your small business tips with the community!