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Most think of marketing as advertising and most advertising is about getting a customer to buy your product or services. Of course, that's the end goal of business. However, marketing needs to educate your clients and prospects to be truly effective. Read More

Nearly every new technology is hailed (at least by its creators) as one that will “revolutionize” this or that aspect of our lives. Upon closer examination, however, the hype is seldom warranted. Once in a while, though, a technology gets beyond vaporware and offers a solution so promising that widespread adoption seems all but certain. The follo Read More

Colly Graham a leading sales trainer and owner of salesxcellence replies: The first step in finding customers is to identify your target market. Know the key drivers that will stimulate action in your prospective customers. Establish a profile of your customers and determine why they buy. Ask yourself the following questions: What problems do yo Read More

9 benefits of a consistent blogging practice that are not often discussed as reasons to blog. Read More

This week Microsoft unveiled their rival search engine Bing, to challenge Google's market dominance. The company is attempting to position itself as a "decision engine" and is throwing its marketing... Read More

The former managing editor of Entrepreneur magazine weighs in... Read More

Many of us have left the world of cubicles behind as our jobs increasingly move into the online realm, where physical presence becomes just an occasional part of our work lives rather than a daily grind of commuting in traffic and cubicle dwelling for 40 hours a week. I see more and more people joining the remote web worker ranks every day, and I' Read More

Tom Stewart advises business leaders on managing and thriving in an economic downturn. Watch this video and there are really a lot that you can learn from. Read More

Procrastination is probably the number one trait that undoes more business owners than any other! I see clients get bogged down and putting off endlessly stuff they need to do to make their businesses more successful. Read More