Which Marketing Metrics are Key To Marketing Success

Which Marketing Metrics are Key To Marketing Success - http://www.marketingprowess.com Avatar Posted by dimanomktg under Marketing
From http://www.marketingprowess.com 4165 days ago
Made Hot by: on January 31, 2008 9:20 pm
Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Read More

Experts differ on how stimulus plan would benefit small-business owners

Experts differ on how stimulus plan would benefit small-business owners - http://www.examiner.com Avatar Posted by ksmith under News
From http://www.examiner.com 4166 days ago
Made Hot by: on January 31, 2008 8:23 pm
The package proposed by Congress and the White House to try to stimulate the economy has drawn mixed reactions from experts on small-business. “When you look at the package, it's about everything but small businesses,” said George Cloutier, small-business spokesman for the U.S. Conference of Mayors.

The package is worth about $150 bil Read More

Best advertising campaigns I've seen. Great for advertising ideas.

Best advertising campaigns I've seen. Great for advertising ideas. - http://uaddit.com Avatar Posted by dobbie under Advertising
From http://uaddit.com 4166 days ago
Made Hot by: Fenessy on January 30, 2008 10:09 pm
These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

Ten Key Online Predictions for 2008

Ten Key Online Predictions for 2008 - http://www.marketingcharts.com Avatar Posted by Becky under News
From http://www.marketingcharts.com 4179 days ago
Made Hot by: on January 30, 2008 7:37 pm
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections. Read More

Why women are naturally winning with Web 2.0 and the new-media marketplace.

Why women are naturally winning with Web 2.0 and the new-media marketplace. - http://www.womenentrepreneur.com Avatar Posted by suzyQ under Sales
From http://www.womenentrepreneur.com 4170 days ago
Made Hot by: on January 29, 2008 3:42 am
According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work. She explains that her opinions are backed by Martha Barletta's book, Read More

Overtime pay: A ticking time bomb

Overtime pay: A ticking time bomb - http://money.cnn.com Avatar Posted by JohnH under Human Resources
From http://money.cnn.com 4170 days ago
Made Hot by: on January 29, 2008 12:32 am
Everything you thought you knew about overtime may be wrong. The number of small businesses facing overtime suits has exploded since 2004, when the U.S. Department of Labor revised the FLSA to clarify which workers are exempt from overtime laws. In doing so, it boosted the number of protected employees. Read More

Perfect credit not needed for business lender (w/video)

Perfect credit not needed for business lender (w/video) - http://www.chron.com Avatar Posted by TimJustus under Raising Capital
From http://www.chron.com 4170 days ago
Made Hot by: on January 27, 2008 6:30 pm
All Monique Walker needed was $5,000 to rebuild her business in Houston after Hurricane Katrina. But the banks said no. Arga Bourgeois needed $10,000 to expand her store, the only health food outlet in her black neighborhood. But the banks said no. Both women found help with Acción Texas, a nonprofit lender that provides microloans to startups or Read More

New study says telecommuting can hurt office morale

New study says telecommuting can hurt office morale - http://www.bizjournals.com Avatar Posted by suzyQ under Management
From http://www.bizjournals.com 4171 days ago
Made Hot by: on January 27, 2008 5:30 pm
While telecommuting has grown in popularity--about 37 percent of companies worldwide offer telecommuting as a option-- a new study says it hurts those who still travel to the office to work. The study included 240 professional employees from a medium-sized company and found that the greater the number of telecommuters at an organization, the l Read More

Online Marketers: Email Beats Search, Display Advertising

Online Marketers: Email Beats Search, Display Advertising - http://www.marketingcharts.com Avatar Posted by TimJustus under Online Marketing
From http://www.marketingcharts.com 4171 days ago
Made Hot by: on January 26, 2008 8:32 pm
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More

Tradeshow Marketing Lessons Learned from CES

Tradeshow Marketing Lessons Learned from CES - http://www.marketingnewz.com Avatar Posted by JohnH under Sales
From http://www.marketingnewz.com 4172 days ago
Made Hot by: on January 25, 2008 4:27 am
Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!