In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions Read More
1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

Raising Capital For Early Exit Companies

Raising Capital For Early Exit Companies - http://www.instigatorblog.com Avatar Posted by ShawnHessinger under Raising Capital
From http://www.instigatorblog.com 4037 days ago
Made Hot by: shepherd on June 6, 2010 10:24 pm
When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

Twitter For Business

Twitter For Business - http://cindyking.biz Avatar Posted by CindyKing under Social Media
From http://cindyking.biz 4037 days ago
Made Hot by: marciabiz on June 6, 2010 6:12 am
A Twitter resource for businesses to learn how to start a Twitter marketing and Twitter networking plan with a tweet plan and strategic networking Read More
We're seeing from sources that the massive financial reform package passed recently by the U.S. Senate will not negatively impact investment in the small business and entrepreneurship community. Time will tell. Tighter regulation might certainly tend to further tighten bank lending but perhaps this isn't the best source of business financing anyway ... Read More

Social Media Blues

Social Media Blues - http://smallbusinesscommunity.blogspot.com Avatar Posted by pathenry123 under Social Media
From http://smallbusinesscommunity.blogspot.com 4038 days ago
Made Hot by: JanetG on June 4, 2010 4:52 pm
It's been really difficult to find time to blog for the last few weeks, and I have a feeling it's going to get worse before it gets better. I'm taking a couple of evening classes that have turned out to be more time consuming than I expected, plus I've taken on a slightly larger role at work. Add in a little time for exercise (including the mountain bike I bought recently), and a very little time for relaxation, and I'm spent! I definitely enjoy blogging, especially when inspiration strikes, but lately it seems like I've been rushing through it so I can move on to the many other things I need to accomplish.. Read More

Keeping the Honeymoon Period Alive

Keeping the Honeymoon Period Alive  - http://bloggertone.com Avatar Posted by bloggertone under Customer Service
From http://bloggertone.com 4038 days ago
Made Hot by: Jed on June 4, 2010 2:28 pm
It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

6 Things Parenthood Taught Me About Social Media Marketing

6 Things Parenthood Taught Me About Social Media Marketing - http://www.techipedia.com Avatar Posted by MMarquit under Social Media
From http://www.techipedia.com 4039 days ago
Made Hot by: tuckerleroy on June 4, 2010 2:26 pm
Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More

Understanding How Lead Providers Generate Leads

Understanding How Lead Providers Generate Leads - http://www.leadbuying.com Avatar Posted by billrice under Marketing
From http://www.leadbuying.com 4040 days ago
Made Hot by: steeldawn on June 4, 2010 2:13 pm
Success with Internet leads has much to do with how you manage those leads. Maybe even mostly to do with how you manage them. However, that lead management process can very effectively be adjusted to smooth and leverage the diversity of there generation methods.

This brief guide will introduce you to several of the Internet marketing methods lead providers use to generate leads Read More

Is Relationship Selling Dead?

Is Relationship Selling Dead?  - http://salesblogcast.com Avatar Posted by SalesBlogcast under Sales
From http://salesblogcast.com 4040 days ago
Made Hot by: SkipAnderson on June 4, 2010 4:09 am
It sure feels that way today! You rarely reach your prospects on the phone and when you do, they quickly brush you off. When you’re in meetings, they want you to get right to the point.

Sometimes they’re so busy multi-tasking, that you’re not even sure if they’re paying attention. Even your long-term customers fail to return your calls for months, making you wonder what you did wrong.

Welcome to the new normal! Your prospects are suffering from.. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!