Published small business news | BizSugar

Most small business owners do not know what branding is - http://www.canada.com

Posted by luckycharmer under Marketing
From http://www.canada.com 4172 days ago
Made Hot by: on March 15, 2008 6:12 pm

Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined "brand" as their product or company name, and 29% said they thought it was their logo. Read More

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Plastic Not Fantastic For Online Buyers?

Posted by suzyQ under Online Marketing
From http://www.emarketer.com 4172 days ago
Made Hot by: on March 15, 2008 6:11 pm

When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice. More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds s Read More

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Google launches Ad Manager

Posted by suzyQ under Online Marketing
From http://www.informationweek.com 4172 days ago
Made Hot by: on March 15, 2008 6:11 pm

Google introduced a new service called Ad Manager. It gives Web site publishers more control over their ad sales and ad serving. Google's target users are SMBs. It's yet another free service; there are no fees associated with Ad Manager. Google will, however, take a commission on revenue from ads it sells on your site. Read More

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Leadership - The Link Between Planning & Doing

Posted by JulieR under Management
From http://www.work911.com 4174 days ago
Made Hot by: on March 14, 2008 8:38 pm

The link between planning and doing Read More

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4 Tips for Online Acquisition

Posted by ureach under Online Marketing
From http://www.targetmarketingmag.com 4172 days ago
Made Hot by: on March 14, 2008 8:38 pm

Small tweaks to your website can have a big impact on sales. Find out what acquisition tactics circulation and marketing professionals were swapping at the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue. Read More

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Wealthy consumers surf the social networks

Posted by ksmith under News
From http://www.bizreport.com 4172 days ago
Made Hot by: on March 14, 2008 8:36 pm

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks like MySpace, LinkedIn and Facebook. Read More

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The Smarter Process of Starting a Corporate Blog

Posted by digitalsmash under News
From http://www.businessblogconsulting.com 4173 days ago
Made Hot by: on March 14, 2008 7:38 pm

The following is first in a three-part series on the process of setting up a corporate blog will benefit you! There are three important phases to the corporate blog process... Read More

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Former LucasArts CEO interviewed about balancing life as an entrepreneur

Posted by entrepreneur under Self-Development
From http://www.clubenetwork.com 4173 days ago
Made Hot by: on March 14, 2008 6:26 pm

A great interview with former LucasArts (Star Wars) CEO about how to search for balance in the challenging life of the entrepreneur. Read More

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Small-business credit crunch: real or imagined?

Posted by ArmadaIG under Raising Capital
From http://www.ocregister.com 4173 days ago
Made Hot by: on March 14, 2008 12:46 pm

Small-business problems accessing capital is anticipation more than actuality for most business owners. In January, the National Federation of Independent Business survey found that "measures of credit tightness have not changed much in a decade. Only four percent of the owners (surveyed) cited the cost and availability of credit as their number Read More