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With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c Read More

30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not! Read More

If it seems like more people are flirting around the water cooler at your office these days, it may not be your imagination. Four out of 10 U.S. workers admit to being involved with another colleague at some point. But within a small business the possibility of increased tension and drama because of a tryst intensifies.

One of the problems for Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

Small business owners are sacrificing time with their family to ensure their businesses stay afloat, a report has found. Read More

The proven way to handle late payments is to avoid them. This begins by developing a comprehensive credit policy and then implementing it from the start. Read More

After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit Read More

As promised, we took 100 submissions and turned them into a downloadable PDF document.

It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.

It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web Read More

Given the current economic climate, you would think the government would be doing all it can to bolster Small Business Administration (SBA) loan programs. But the Bush administration is proceeding as if it was business as usual. The administration, in fact, is once again proposing substantial SBA budget cuts, as it has every year since the preside Read More