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Michael Port video (author of Book Yourself Solid) from small business marketing seminar - funny, relevant and easy to understand small business marketing and how to talk about what you do. Read More

The editors at Marketing Prowess are issuing an alert. If you aren't using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position.

According to a BurstMedia survey, 7 out of 10 adult internet users viewed online Read More

Some people believe that earning the most money will make them incredibly happy. What they probably don't know is that being incredibly happy may not earn them the most money. A new study finds that when it comes to financial success, you're better off being a moderately happy person rather than someone who's chronically ecstatic. Read More

A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests. Read More

Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do. Read More

This is a page from my Blog that I thought might be interesting to this community.

Linda Read More

While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

Yahoo Inc. this week introduced a new monthly Web Hosting service for small and medium sized businesses, which provides unlimited hosted storage capacity and bandwidth. Read More

TowerGroup estimates that of the $97 billion worth of plastic gift cards purchased in 2007, nearly $8 billion has gone unused. Just what happens to that pile of cash has become a matter of some controversy. A lot of states—roughly half—claim that at least part of the unspent balances should go to them under their unclaimed-property laws. Other sta Read More