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Mutual exclusivity means that I can have either A, or I can have B, but I cannot have both A and B. The myth of mutual exclusivity in prospecting goes like this: “If I use inbound marketing methods, then I can’t use cold calling methods.” The problem with believing that any method is mutually exclusive is that it believes one choice is always the right choice. Read More

Another year in the world of SEO has come to an end, and it’s time to put together your SEO strategy and to-do list for 2010. A new year means another chance Read More

Community sites can't expect readers to simply engage automatically. Engagement must be nurtured. Here are 8 things to avoid when fostering your online community. Read More

The quality of the questions you ask will determine the quality of the answers you receive. If the questions being asked relate to management decision making at a strategic level, then the quality of the questions asked, becomes even more important. This article explores why this is so, and looks at the questions a decision maker should be asking of themselves, if they want high quality informati Read More

In the world of business, it's survival of the fittest. With a worryingly high rate of business-failure, dog-eat-dog competition, economic downturns and the age of "do-it-your-selfers", it can be a challenge to say the least. Tips and advice to survive and succeed in the jungle... Read More

Today, we are really lucky to have Tania Chew and Patricia Law, digital strategists on the 360 Digital Influence team at Ogilvy Public Relations Singapore to share with us their experience in the scene. Read More

Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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Social Media was a buzzword last year and numbers show that in 2010 it will find new opportunities &challenges. Big as well as small companies will more inclined towards social media to market themselves and find new customers. There’s no doubt that adopting a good social media strategy can be an economical and effective technique to improve customer relationship and increase your brand awareness Read More

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More