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Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More

Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More

Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More

David M. Traversi recently wrote a book entitled "The Source of Leadership: Eight Drivers of the High-impact Leader." He writes about the alignment of his own personal search for his best life with his professional search for the "holy grail" of leadership success:

"I began to observe and analyze the high-impact leaders and ordinary leader Read More

The authors of the bestseller "Made to Stick: Why Some Ideas Survive and Others Die" share ideas on the difference between weak resolutions and powerful, achievable goals, and how your mental and social environments can make the difference. Read More

PEOs act as off-site human resource departments for small- and medium-sized businesses. By entering into a "co-employer" relationship with the client, PEOs can help companies with payroll, health-care and 401(k) benefits, employee recruiting and training programs, and compliance with the growing number of federal and state workplace regulations. Read More

Community banks often have the edge in securing small-business clients because of the personal attention they can provide and the knowledge they have of their market; many have bankers who have worked in the same market for more than 30 years. These types of banks offer a full range of services and are able to make decisions locally, based on the Read More

Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them: Read More

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue. Read More