Published small business news | BizSugar

How Much Ads Cost - http://www.emarketer.com

Posted by ArmadaIG under Advertising
From http://www.emarketer.com 4132 days ago
Made Hot by: on April 28, 2009 4:51 am

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

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Pain at John Lewis - a lesson in awful customer experience | Sales Excellence Sales Blog

Posted by ianbrodie under Customer Service
From http://www.sales-excellence.co.uk 4133 days ago
Made Hot by: on April 28, 2009 2:32 am

Is this the most painful customer service story ever? You decide.... Read More

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Are You Listed in Google Base?

Posted by ArmadaIG under Online Marketing
From http://www.smallbusinessnewz.com 4132 days ago
Made Hot by: sannwood on April 27, 2009 6:31 pm

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

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4 Secrets to Grow Your Customer Base

Posted by StepByStepMarketing under Marketing
From http://www.fuelnet.com 4132 days ago
Made Hot by: on April 27, 2009 4:32 am

"Growth" is a word rarely uttered in tough economic times, especially among small businesses that are fighting for survival. Fortunately, growing a business in uncertain times is possible. Just ask the owners of a small bookstore in Woodstock, Ga. They have steadily grown their store into a community fixture by eschewing doom-and-gloom thinking. Read More

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Build a Fortress

Posted by timrohrer under Sales
From http://salesandmarketingloudmouth.com 4132 days ago
Made Hot by: on April 27, 2009 4:32 am

The author describes the necessary steps for protecting your best accounts. Read More

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Turning negative word of mouth on its head

Posted by ILuvMktg under Marketing
From http://brainsonfire.com 4134 days ago
Made Hot by: on April 27, 2009 4:31 am

How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More

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What To Do When You're Bored

Posted by BizBox under Self-Development
From http://bizbox.slate.com 4133 days ago
Made Hot by: on April 25, 2009 4:12 am

In the final installment of his popular "The Entrepreneur's Lament" series, David N. Feldman explains how you should handle your business when, after several years, it starts to bore you. Read More

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Writing an Effective News Release - Public-Relations - Mark Macias

Posted by miamiwriter under Public Relations
From http://www.evancarmichael.com 4134 days ago
Made Hot by: on April 24, 2009 1:18 am

How do I write a press release? Do you want some examples of how to write that release to TV and newspaper reporters? Read More

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How New Content and Post Frequency Impact SEO

Posted by mona19 under Marketing
From http://www.seodesignsolutions.com 4133 days ago
Made Hot by: on April 24, 2009 12:18 am

Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

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