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Is what you doing right now something the world can't live without?  Are you the difference between success and failure?  Are you indispensable? Read More

With any social media marketing effort the most crucial element is the planning stage. All too often, the failures of social media marketing are not so much failures of the medium or the efforts that go into execution, but rather, they generally consist of a lack of proper planning or a disconnection between your client’s true goals, the target audience and the plan that is acted upon. Read More

The first 100 days in a new role are important for many reasons, they are periods of great opportunity but also risk, actions or decisions taken in this period can have far reaching consequences, they establish a foundation or momentum for the new leader and lastly they are not once offs i.e. most of us will make multiple transitions in our careers. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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The days of the cold static site are coming to end. Customers are tired of being talked at and are ready to get in the conversation. They’re looking for Read More

Last week I came across an interesting selection of articles on BizSugar. Here they are with some of the thoughts these articles inspired on international business. Read More

Here's seven quick tips from Gary Vaynerchuk on building personal brand and motivation. If you want to take your business to the next level, listen up. Read More

An open and public discussion with David Brock on competitiveness in salespeople. This is the third of my postings on competitiveness and a response to David’s second post on the same topic. We disagree and we do so without being disagreeable. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More