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With multiple organizations competing for customers' attention these days, personalization isn't just smart - it is absolutely necessary. True, creating different email messages for different groups is more work, but it's worth the extra effort when your email messages resonate with your customers. Read More

When you visualize something you've already begun the creation of it. Whether you want to acquire something or create it, it all begins in the mind. Our minds allow us to see an idea fully assembled before it's been created in real life. Read More

Jerry Kalish of Slate's BizBox explains why changes in the tax laws should cause you to start updating your 401(k) documents. A must-read for everyone who participates in their businesses' retirement plan. Read More

When did rules ever apply to the art of running a business? Let me preface this post by saying that I do not mean moral, ethical, or legal rules. There are rules that each person has set aside for themselves whether spiritual or from the laws of the land. I am talking about business rules. They are the rules predestined and applied by business ow Read More

The secret is not to worry too much about it. Becoming a Twitter pro doesn't mean you need to check Twitter all day long, always have it open, or always tweet brilliant quips. Just check into Twitter once or twice a day with these tasks in mind. Read More

Starting a business is very much like adopting a puppy. Every startup needs nurturing, and when it gets excited, it pees on the floor. Read More

The Small Business Administration plans to begin dispersing funds in mid-June for a new, highly anticipated emergency lending program, but don't race off to the bank to fill out an application just yet. Many lenders are still sitting on the sidelines, waiting for more details from the SBA before they decide whether or not to participate. "Wha Read More

A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner Brand is hinged on strong brand values and a compelling message. It has outstanding characteristics. The Winner Brand is the product of a concerted effort to Read More

University of Michigan Business School Dean Robert Dolan describes the economy of the future and reveals who will control it. Watch to see if you will agree to what he says. Read More