TV ads no longer main influencer of men

TV ads no longer main influencer of men - http://www.marketingcharts.com Avatar Posted by ArmadaIG under News
From http://www.marketingcharts.com 4551 days ago
Made Hot by: on January 20, 2008 9:30 pm
For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

Know your market by testing, talking, and a SWOT analysis

Know your market by testing, talking, and a SWOT analysis - http://www.financialpost.com Avatar Posted by melanee under Startups
From http://www.financialpost.com 4550 days ago
Made Hot by: on January 20, 2008 7:58 pm
There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses, Read More

Strategy Matters: 7 Steps to the Right Kind of Market Research

Strategy Matters: 7 Steps to the Right Kind of Market Research - http://bmighty.com Avatar Posted by melanee under News
From http://bmighty.com 4550 days ago
Made Hot by: on January 20, 2008 7:58 pm
Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before. Read More

Half of U.S. Consumers Reduce Spending to Combat High Gas Prices

Half of U.S. Consumers Reduce Spending to Combat High Gas Prices - http://www.nielsen.com Avatar Posted by Jenny under News
From http://www.nielsen.com 4552 days ago
Made Hot by: on January 19, 2008 3:49 am
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent). Read More

Female Business Owners Fault New Rules on U.S. Contracts

Female Business Owners Fault New Rules on U.S. Contracts - http://www.nytimes.com Avatar Posted by Jenny under News
From http://www.nytimes.com 4552 days ago
Made Hot by: on January 18, 2008 10:44 pm
Women who own small businesses — about a third of all small businesses in the United States, in fact — have been pushing for years for a bigger piece of government contracts, which now total $400 billion a year. But few were happy when the Small Business Administration finally announced new rules in December to ensure that 5 percent of the cont Read More

4 Copywriting Steps that Will Sell Ice to Eskimos

4 Copywriting Steps that Will Sell Ice to Eskimos - http://www.searchengineguide.com Avatar Posted by JohnH under Direct Marketing
From http://www.searchengineguide.com 4552 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

Health Care's Champions Of Change

Health Care's Champions Of Change - http://www.forbes.com Avatar Posted by jnelson under News
From http://www.forbes.com 4553 days ago
Made Hot by: on January 17, 2008 7:25 pm
Small-business lobbyists on both sides of the aisle will do their best to keep health care reform near the top of the next president's agenda. The difference, it seems, in this election: They are looking to compromise. Both sides have come a long way since 1993, when the United States' largest small-business lobbying group, the National Feder Read More

New research shows people think better while moving

New research shows people think better while moving - http://www.boston.com Avatar Posted by ArmadaIG under Self-Development
From http://www.boston.com 4553 days ago
Made Hot by: on January 17, 2008 1:00 am
The brain is often envisioned as something like a computer, and the body as its all-purpose tool. But a growing body of new research suggests that something more collaborative is going on - that we think not just with our brains, but with our bodies. A series of studies, the latest published in November, has shown that children can solve math prob Read More

Pay-for-performance digs in with employers

Pay-for-performance digs in with employers - http://www.baltimoresun.com Avatar Posted by ureach under Management
From http://www.baltimoresun.com 4555 days ago
Made Hot by: on January 16, 2008 10:05 pm
More employers now supplement salaries with one-time bonuses and rewards, with more than 90 percent of employers offering such "variable pay" in 2007, up from 80 percent in 2006, according to an annual survey of about 1,000 large U.S. employers by Hewitt Associates. Spending on such programs hit almost 12 percent of employers' payroll budgets Read More

Employer concerns for 2008

Employer concerns for 2008 - http://www.goerie.com Avatar Posted by ureach under News
From http://www.goerie.com 4555 days ago
Made Hot by: on January 16, 2008 2:34 am
You can expect a changing workplace in 2008, centered around three themes: rising health-insurance premiums, expanding workers' rights and reforming immigration.

Although not increasing as fast as in previous years, health-care premium costs are expected to swell. Mercer Health & Benefits, a part of the global consulting company, projects that Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!