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Raising capital is difficult under normal conditions, and a tight credit market and fears of an economic slowdown have made the challenge harder. Unproven early-stage companies could face a tough time finding funds from informal investors who are less willing to take risks in an unsteady economy. Firms looking for equity investments should expect Read More

Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More

Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Make way for peer-to-peer lending - where anyone with Web access can be a banker and small business owners are finding a new way to raise cash. The industry is still in its infancy, but has been catching fire as major players enter the market. The UK's Zopa - considered the grand-daddy of the niche - launched its U.S. operations in December, Cali Read More

What's a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice. Read More

Useful tips and strategies for winning in negotiation. Key steps to help improve your preparation for negotiation. Read More