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As an employer, it is in your best interest to foster a sense of purpose and direction in the work environment for your employees. One way of doing this is by establishing goals. Like stepping stones in a river, establishing goals will help your employees accomplish a broader end-result. Read More

Just like your phone, your Facebook page is open for business 24/7 and you can expect some customer service questions and even complaints to show up on your Wall at any time. Read More

When you’re building a new website, it’s important to do keyword research. That way, you can optimize your pages around the phrases that your target market is actually typing into search engines and earn more traffic. Read More

Lessons on life and business.  Take the time to watch, then take a few moments to think what you want to change--are you pursuing your passions, if not, find Read More

The internet is rife with the virtues of social media marketing. Of course, the integral part of any digital marketing strategy is a successful blog or a website. Since blogs are necessarily easier to create, they become the first choice for most people. However, to morph into a top class blogger y Read More

He said: "Sometimes life's gonna hit you in the head with a brick. Don't loose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is gonna fill a large part Read More

They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewardi Read More

Last week I delivered a social media training for property managers. There were certain tools that generated a very positive impact. I'll share four with you today. Read More

Whether you’re a successful businessperson, entrepreneur or a rookie to the industry, making the decision to buy a franchise has its fair share of pros and cons. In this post we will top pros and cons that may help you to make the decision, to buy, or not to buy a bar or restaurant franchise. Read More