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When my Dad tried to install a bird feeder in our back yard, he got more than he bargained for. His battle building a "squirrel-proof" bird feeder turned into an Old Rule of Business we all need to remember. Read More

If what you've been doing isn't working anymore, it might be time to make some drastic changes. Instead of changing just the little things, which often has little impact, try reinventing your whole business from scratch to really shake things up and get a stale business moving again. Read More

Simon Sinek explains how you can create a marketing campaign that speaks to the social animal in all of us. If you want to inspire customers to buy your products or services, don't miss this video. Read More

In the recent Armageddon-themed thriller starring John Cusack, “2012″ is the year to fear, but when it comes to health insurance reform, 2014 is the big date that small business owners need to be wary of. Why? Because that’s when the “pay or play” aspect of the Patient Protection and Affordable Car Read More

Despite all the gloom and doom around today there are many opportunities to ensure success with the marketing of your brand. Yet some small business owners resist change and let the potential opportunities fly by only to be grabbed by a competitor. How do you think about new opportunities. Read More

Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions. Read More

Interview with Chris Ducker, founder of VirtualBusinessLifestyle.com and the Live2Sell Group of Companies, on hiring and working with virtual assistants. Read More

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches e Read More