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Almost every entrepreneur who has been in the market for some time will be faced with the features vs. benefits dilemma tossed at them by well-intentioned marketing gurus. The interesting thing is, as critical as the concept maybe, we have found that only a minority understands the difference. And Read More

Think small business blogging won't work for you? Here is a case study of one small business, a Tipperary cycle shop, that has used blogging and social media successfully to promote products and even handle customer service issues. If you are looking for an example of blogging and social media succ Read More

One of the best things you can do for your career, or for your business, is to develop your best asset. But what is your best asset? I submit that your best asset is…you! Read More

The most long-term strategy you could ever have as an online entrepreneur is building your own brand. You need to accept the fact that you ARE your brand. A brand is an asset that lasts a lifetime and it's what's going to give you the ability to successfully launch any business idea or venture you Read More

Starting your business with your 401(k) is becoming an increasingly popular option for tax strapped entrepreneurs, according to this article from SmartMoney, part of the Wall Street Journal Digital Network. But the controversial practice, which often involves a "Rollover as Business Startup" to avo Read More

Bill Gates recently gave a speech at a High School about eleven (11) things they did not and will not learn in school. These lessons are at least as valuable in business as in other areas of life. Read More

1. To Avoid Dysfunctional Bosses

Some bosses have major mood swings. Do you enjoy having a new boss every 20 minutes?

Sometimes, no matter how hard you try to be a model employee, some bosses just can't be pleased. I know that you may find this hard to believe, but bosses are human, too. They Read More

Being self-employed isn’t always sunshine and rainbows. There is a dark side to being unemployed. Make sure you know what you are getting into before you quit your day job. Read More

Start a business, get a domain name. Get a GOOD domain name, one that matches your brand. Too bad I didn't follow that advice when first starting out with one of my current websites. If I had, I would have saved myself over $3,500 (USD) Read More