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Starting out on an entrepreneurial journey requires that you come up with an idea first. The biggest mistake that people make in the start-up phase is that they magnify everything…the product, the pricing strategy, promotion and distribution. Read More

Marketing hotshots have brain stormed so many innovative ways to build and endorse their brands and they have been successful as well . But unlike wine , marketing does not follow the path of being directly proportional to the age of the commodity ! A tried and tested method of marketing always fad Read More

Although there are a lot of free resources for small business, sometimes it does feel like information overload. It can get confusing on what are the right marketing strategies and tactics to action and what can happen is no action.New section of the website now open. Read More

There’s still a large population out there that rarely shops online. As a result, you have to make your checkout process as simple as possible or else you may risk alienating those who don’t know what they are doing. Read More

Here are eight ways to increase your small business revenue or "boost your business' bottom line" as the article puts it. This is certainly something many small businesses can relate to and I want to thank Jim Kukral for tweeting this link earlier today which lead to me discovering the post. (Thank Read More

Should you write content for search engines or visitors? You need traffic from Google but it's got to be useful or your site won't convert, won't sell. Here's a quick look at this false dilema and how to make search engine friendly content that users love. Read More

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer. Read More

For those wondering how to start a collection agency, this industry offers an excellent way to grow your wealth. Debt collection agencies work by collecting debt payments from individuals or businesses that owe debts to banks or stores. Most collection agencies act as creditor agents, and make mone Read More

Stop what you are doing!  Take the pulse on your personal brand, today. It's fast and painless. Here are 6 questions every professional needs to answer with Yes!
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