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Do you have a strategy to effectively convert your website visitors into email subscribers? Does your website need to be optimized to convert more of your visitors into subscribers?

Having an e-mail newsletter or autoresponder is not enough to effectively convert visitors into e-mail subscribers Read More

I was already familiar with guest blogging contests as a sponsor and as a reader/voter, but organizing one is a different matter. Here are a few things I learned. Read More

Have you ever tried to sway a customer to the facts of something and nothing you saw or do will get them to change their minds? The reason is they can stop listening is they have their own perceptions and will keep to them as they regard them as facts. These situations can actually be opportunities Read More

Due to the outstanding success of Social Media satire and bearing the world is a tough place to be right now, wherever you are, for a number of reasons, here's some reasons to be cheerful! If you laugh, pass it on! Read More

There is a powerful way to create value for your dream client while influencing them in the direction of giving you more of their time. Read More

It’s tax time, and depending on where you are in the process of filing and how much your business owes, you might be happy . . . or not so much. If you were already facing a tax lien or owed back taxes, you’re probably not too thrilled.
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It’s tough out there. Yeah, the economy seems to be recovering a bit, but it’s still pretty ugly. Seems like a lot of the folks I interact with feel like this is the “new normal” and that the economy will continue to stumble along for years and years. Read More

Actually, this post should be called, why the "Kraft singles" style of marketing won't work for your business. That's because Kraft singles are, in Seth Godin's words, "a ubiquitous food that succeeds because it's precisely in the center, perfectly normal, exactly the regular kind." But while this Read More

An interview with Christopher Hill, founder of PerkSpot.com, about how he built PerkSpot into the success it is today and his tips on bootstrapping. Read More