One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin
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The Importance of Being Different
Posted by dflin under MarketingFrom http://www.dwayneflinchum.com 4827 days ago
Made Hot by: HeatherStone on February 9, 2011 6:47 am
10 Ways your website is like a hot tub
Posted by amabaie under Online MarketingFrom https://www.hottubcoverscanada.ca 4819 days ago
Made Hot by: clickfire on February 9, 2011 3:21 am
Comparing a website to a hot tub may not be everyone’s instant metaphor, but it’s pretty appropriate. Any website owner who’s been online for a while will appreciate some of the similarities. From SEO to basic maintenance, there really are similarities.
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Keep it simple? Yes, but…
Posted by tyoungbl under SalesFrom http://dreamlandinteractive.com 4819 days ago
Made Hot by: steeldawn on February 8, 2011 9:16 pm
You’d be hard-pressed to find someone more dedicated to KISS (Keep It Simple, Stupid) than me. Nike’s “Just do it” campaign, for example, is brilliant. Easy to remember; obvious point; extremely effective. The blog Simple + Bold provides example after striking example of simplicity. Simple expl
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Sushi Chefs & Salespeople
Posted by SalesDuJour under SalesFrom http://www.salesdujour.com 4821 days ago
Made Hot by: Small Business Manifesto on February 8, 2011 4:26 pm
I love watching a great sushi chef at work, so I sit at the sushi bar. They are masterful, food artisans that create with exquisite detail, care, and enthusiasm. I also love a great sales pitch. Unfortunately, I hear very few these days and a call this morning prompted this post [...]
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A Business Blog Nursery-Rhyme: Jack and Jill Climb the Corporate Ladder While Fetching That Pail of Water!
Posted by yoni67 under MarketingFrom http://jobshuk.com 4819 days ago
Made Hot by: Sun Tzu Business Guide on February 8, 2011 3:43 pm
A lesson of how two little classic nursery-rhyme kids used a Business blog to turn a dream into an empire!
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7 Tricks I Use to Get More For Le$$
Posted by Weblogbetter under FinanceFrom http://www.creditcardscanada.ca 4823 days ago
Made Hot by: Monsieur Eraser on February 8, 2011 7:05 am
I have a knack for bargain shopping. I shop at some of the best stores, yet pay the lowest prices. I know where to find high quality items for less than $10. I can create a whole name-brand outfit, including shoes for $20-$30, that looks as if I paid full price. Only my closest friends know how fru
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101 Killer Blog Post Ideas
Posted by TristanH under Social MediaFrom http://www.bloggingbookshelf.com 4821 days ago
Made Hot by: Small Business News on February 7, 2011 10:28 pm
For a while now I’ve been compiling a list of a bunch of different blog post ideas/types of blog posts (remember how I’m crazy about lists?), and I figured now is a great time to share it!
Below you’ll find a list of 101 different blog post ideas (though I’m sure there are more that I couldn’t t Read More
Below you’ll find a list of 101 different blog post ideas (though I’m sure there are more that I couldn’t t Read More
The Power Question That Doubles Your Understanding
Posted by iannarino under SalesFrom http://thesalesblog.com 4821 days ago
Made Hot by: saraib820 on February 7, 2011 5:35 pm
A great discovery sales call is a work of art. But the very best needs analysis sales calls go far deeper. Real understanding comes from asking “why?”
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Tax Information for New Home Based Businesses
Posted by HBCinc under TaxesFrom http://www.thenewbusinessidea.com 4827 days ago
Made Hot by: BusinessBloggerPro on February 7, 2011 4:50 pm
If you own a company, you will need to file business income tax returns. If your operate out of your home and do not have any employees besides yourself, preparing taxes just became a lot easier. That said, there is basic but important tax information you should know before getting started, includi
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Small Business News: Doing Business With the World
Posted by LWatrous under GlobalFrom http://smallbiztrends.com 4829 days ago
Made Hot by: Monsieur Eraser on February 7, 2011 8:21 am
Why settle for your local market when you could be doing business with the world. A survey shows small business owners are already moving in this direction at
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